TYPE AND SCOPE OF THE DATA PROCESSING
Transient cookies, which are automatically erased as soon as you close your browser, are used on our website. This kind of cookies makes it possible to determine your session ID. In this way, different requests from your browser can be associated with a common session and it is possible for us to re-recognise your terminal at the time of later website visits.
In addition, persistent cookies are used on our website. Persistent cookies are cookies that are stored in your browser for a longer period of time and transmit information to us. The respective storage duration differs from cookie to cookie. You can erase persistent cookies independently via your browser settings.
These cookies are necessary for technical reasons so that you can visit our website and use functions that we offer. For example, this refers to the following applications: Ordering procedure, payment procedure
Moreover, these cookies contribute to a safer use of the website in according with regulations.
By means of these cookies, it is possible for us to perform an analysis of website use and to improve performance and functionality of our website. For example, they are used to obtain information about how our website is used by visitors, what pages are called up most often or if error messages are displayed on specific pages.
Cookies for marketing and social media
Advertising cookies (of third party suppliers) make it possible to display to you different offers that correspond to your interests. Among other things, the web activities of the users over a long period of time can be determined via these cookies. The cookies possibly recognise you on different terminals that you use.
The following third-party suppliers obtain data with personal references via cookies integrated on our website:
o Google, AdRoll
Furthermore, specific cookies make it possible to build a connection to your social networks and to share content of our website within your networks.
As soon as the data transmitted to us via cookies for achieving the purposes described above are no longer necessary, this information is erased. Further storage can take place in individual cases, if this is legally stipulated.
CONFIGURATION OF THE BROWSER SETTINGS
Most browsers are preadjusted so that they accept cookies as a standard procedure. However, you can configure your respective browser so that it only accepts certain cookies or even no longer accepts cookies. However, we inform you that you possibly can no longer use all functions of our website if cookies are deactivated by your browser settings on our website. You can also erase cookies already stored in your browser via your browser settings. Furthermore, it is also possible to adjust your browser so that it informs you before cookies are stored. Since the different browsers can differ in their respective modes of functioning, please take advantage of the respective help menu of your browser for the configuration possibilities. If you wish to have a comprehensive overview of all access by third parties to your internet browser, we recommend that you install plug-ins specially developed for this.
TRACKING AND ANALYSIS TOOLS
We use tracking and analysis tools in order to assure continuous optimisation and demand-oriented configuration of our website. By means of tracking measures it is also possible for us to statistically record the use of our website by visitors and to further develop our online offering for you by means of the knowledge obtained in this way. On the basis of these interests, the use of the tracking and analysis tools described below is authorised according to Article 6, paragraph 1, page 1, letter f GDPR. The respective processing purposes and the processed data can also be found in the following description of the tracking and analysis tools.
GOOGLE ANALYTICS 360
Google Analytics, a web analysis service of Google Inc., 1600 Amphitheatre Parkway, Mountainview, CA 94043 USA (“Google”) is used on this website. Google Analytics uses so-called “cookies”, text files, which are stored on their computer, and which enable an analysis of your use of the website.
The information generated by these cookies, for example concerning time, place, and frequency of your use of this website, are as a rule transmitted to a server of Google in the USA and stored there. In using Google Analytics, it is not excluded that the cookies set by Google Analytics can also record additional personal data in addition to the IP address. We point out to you that Google possibly will transmit this information to third parties, if this is legally stipulated or insofar as third parties process these data on behalf of Google.
The information generated by cookies is used by Google on behalf of the operator of this website in order to evaluate your use of the website, in order to compile reports concerning the website activities, and to furnish the website operator with further data services connected with the website use and the internet use. The IP address transmitted from your browser within the framework of Google Analytics is not transmitted by Google, according to Google’s own information, along with the other data from Google.
You can generally block storage of cookies by a corresponding setting of your browser software; however, we inform you that in this case you may not be able to use all functions of this website in their full scope.
It is not excluded that the cookies set by Google Analytics can record additional personal data in addition to the IP address. In order to prevent information concerning your use of the website from being recorded by Google Analytics and transmitted to Google Analytics, you can download and install a plug-in for your browser under the following link: http://tools.google.com/dlpage/gaoptout?hl=de.
This plug-in prevents information concerning your visit to the website from being transmitted to Google Analytics. Another analysis is not prevented by this plug-in.
We inform you that you cannot use the browser plug-in described above in case of a visit to our website via the browser of a mobile device (smartphone or tablet). In case of using a mobile device, you can prevent the recording of your use data by Google Analytics by clicking on the following link: Deactivate Google Analytics. By clicking on this link, a so-called opt-out cookie is set in your browser. This prevents information concerning your visit to the website from being transmitted to Google Analytics. Please note that the opt-out cookie is valid only for this browser and only for this domain. If you erase the cookies in this browser, the opt-out cookie also is erased. Furthermore, in order to prevent the recording by Google Analytics, you must click on the link again. The use of the opt-out cookie is also possible as an alternative to the above plug-in in the case of using the browser on your computer.
In order to provide the best possible protection of your personal data, Google Analytics was expanded on this website by the code “anonymizeIP”. This code causes the last 8 bits of the IP address to be erased and thus your IP address is recorded anonymised (so-called IP masking). In this way, your IP address is basically shortened and thus anonymised by Google already before the transmission within member states of the European Union or in other contracting countries of the Agreement concerning the European Economic Area. Only in exceptional cases is the complete IP address transmitted to a server by Google in the USA and shortened there.
We use the “Google AdWords” technology and, in this case, especially the conversion tracking. Google Conversion Tracking is an analysis service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. If you click on a display placed by Google, a cookie for the conversion tracking is stored on your PC. The cookies have a validity of 30 days and do not serve for personal identification. If you visit certain pages of our website, and if the cookie has not yet expired, Google and we can detect that you have clicked on a specific display and were passed on to this page. In each case, Google AdWords customers obtain another cookie. Thus, it is not possible to track cookies via the websites of AdWords customers.
The data obtained by means of the conversion cookie serve for creating conversion statistics for AdWords customers that use the conversion tracking. In this way the customers obtain the number of users that have clicked on their display and thereupon were passed on to a page provided with a conversion tracking tag. Of course, they obtain no information, with which the user can be personally identified.
If you do not want to participate in the conversion tracking, you can prevent this by a corresponding setting in your browser, e.g. in the form that an installation of cookies is generally prevented. You can also deactivate cookies for the conversion tracking by setting your browser so that only cookies from the web address “googleadcervices.com” are blocked.
A button from the Instagram service is integrated on our website and we are showing our six recent posts of Instagram on our home page. These functions are offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA. If you are logged into your Instagram account, you can link the content of our pages with your Instagram profile by clicking on the Instagram button. In this way, Instagram can associate the visit to our pages with your user account. We point out that we, as the supplier of the pages, obtain no knowledge of the content of the transmitted data as well as the use thereof by Instagram.
You will find further information about this in the data protection statement of Instagram:
RIGHTS OF AFFECTED PERSONS
Pursuant to the GDPR, you have the following rights as a person affected by the processing of personal data:
According to Article 15 GDPR, you can request information about personal data processed by us. In particular, you can request information about the processing purposes, the categories of the personal data, the categories of recipients, to whom your data were or are being disclosed, the planned storage duration, the existence of a right to correction, erasure, limitation of the processing, or objection, the existence of a right of complaint, the origin of your data, if the latter were not acquired from us, concerning the transmission to third party countries or to international organisations as well as concerning the existence of an automated decision-making including profiling and possibly predictive information concerning the details thereof.
- According to Article 16 GDPR, you can immediately request the correction, or completion, of your incorrect personal data stored with us.
- According to Article 17 GDPR, you can request the erasure of your personal data stored with us, if the processing is not necessary for the exercise of the right to free expression of opinion, for fulfilling a legal obligation, for reasons of public interest, or for assertion, exercise, or defence of legal claims.
- According to Article 18 GDPR, you can request the limitation of the processing of your personal data, if you contest the correctness of the data, the processing is illegal, we no longer need the data, and you deny the erasure thereof because you need these for assertion, exercise, or defence of legal claims. The right pursuant to Article 18 GDPR is also available to you if you have lodged an objection to the processing according to Article 21 GDPR.
- According to Article 20 GDPR, you can request to obtain your personal data, which you have provided to us, in a structured, regular, and machine-readable format or you can request the transmission to another responsible party.
- According to Article 7 paragraph 3 GDPR, you can revoke the consent that you once granted to us at any time. The result of this is that, in the future, we may no longer continue the data processing based on such consent.
- According to Article 77 GDPR, you have the right to lodge a complaint with a supervisory authority. As a rule, you can contact the supervisory authority of your usual place of residence, your work place, or your company headquarters for this.
RIGHT TO OBJECT
In the case of the processing of your personal data on the basis of justified interests according to Article 6, paragraph 1, sentence 1, letter f GDPR you have the right, according to Article 21 GDPR, to lodge an objection against the processing of your personal data, if there are grounds for this, which result from your particular situation or the objection is directed against direct advertising. In the case of direct advertising, you have a general right to object, which shall be implemented by us without indication of a particular situation.
DATA SECURITY AND SECURITY MEASURES
We are committed to protecting your privacy and treating your personal data confidentially. In order to prevent a manipulation or a loss or misuse of your data stored with us, we take extensive technical and organisational security precautions, which are regularly checked and adapted for technological advances. This includes, among other things, the use of recognised encryption methods (SSL or TLS). However, we point out that because of the structure of the internet, it is possible that the rules of data protection and the above-mentioned security measures are not observed by other persons or institutions that are not in our area of responsibility. In particular, unencrypted exposed data – e.g. when this takes place via email – can be read by third parties. We have technically no influence on this. It is in the area of responsibility of the user to protect the data made available, by them by means of encryption or in another way, against misuse.